A study on relationship between service quality and customer loyalty: A case study of Melaka International Trade Centre (MITC) / Farhana Yusoff
There are so many competitors in the industry especially from the service industry. In this regard, MITC has a crucial and challenging task in monitoring as well as measuring customer satisfaction and loyalty towards its service quality. Therefore, the objectives of this study are to ascertain the c...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19032/2/19032.pdf https://ir.uitm.edu.my/id/eprint/19032/ |
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