Consumer’s perception towards corporate social responsibility and its impact on buying behaviour: a study of Sarawak Energy Berhad/ Mohd Amirul Adenan

• Main Author: Adenan, Mohd Amirul
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/82418/1/82418.pdf; https://ir.uitm.edu.my/id/eprint/82418/

Corporate social responsibility is defined as the firm’s responsibility to maximize their positive impact and to minimize negative effects by contributing to society along with the concern for the society’s needs and wants in the long-term perspective. In this study the perception of CSR based on th...