A study on consumer perception towards hypermarkets in Kota Kinabalu / Siti Roszariah Awang

• Main Author: Awang, Siti Roszariah
• Format: Thesis
• Language: English
• Published: 2008
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/92669/1/92669.pdf; https://ir.uitm.edu.my/id/eprint/92669/

This Project Paper is submitted to the School of Business and Management, MARA University of Technology,, a s partial requirement for fulfillment of BBA (Hons) Marketing. The objective of the study is mainly to evaluate the perception of the consumers towards hypermarkets in Likas and Inanam. In add...