Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah

• Main Author: Abdullah, Puteri Afiqah Auni
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Product management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/21263/1/PPb_PUTERI%20AFIQAH%20AUNI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21263/

This study examines on consumer purchase intention on buying organic skin care products in Malaysia. The independent variables that are used in this study are attitude, subjective norm, perceived behavior control, consumer values and past experiences with organic skin care products. The results were...