Enhancing and marketing Kuching International Airport image to its expectation as international airport / Abdul Kadir Hamali

• Main Author: Hamali, Abdul Kadir
• Format: Student Project
• Language: English
• Published: 2003
• Subjects: Marketing; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/77629/1/77629.pdf; https://ir.uitm.edu.my/id/eprint/77629/

It is not surprisingly, customer nowadays have a high expectation. As they are more demanding, there is a need to conduct a study on customer satisfaction, besides to gain better quality in their service. Airports, like any other service organization are confronted with the issues of how best to ser...