Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.

• Main Authors: Rochin Demong, Nur Atiqah, Otman, Abdul Kadir, Bawasa, Salmi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor 2016
• Subjects: HF Commerce; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/29415/1/AJ_NUR%20ATIQAH%20ROCHIN%20DEMONG%20ABRIJ%20B%2016.pdf; http://ir.uitm.edu.my/id/eprint/29415/; https://abrij.uitm.edu.my/images/document/vol2no2/p69Nuratiqah.pdf

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfact...