Evaluation of retail service quality: a study of H&L Supermarket in Taman Malihah, Kuching / Linda Dana
This study aims to evaluate the retail service quality for H&L Supermarket. The study is also set out to determine what influence the customer to shop at H&L Supermarket. A Theoretical framework was adapted from Dabholkar et. al (1996). A survey of 200 respondents was conducted in supermarke...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82895/1/82895.pdf https://ir.uitm.edu.my/id/eprint/82895/ |
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