Quality label as a marketing advantage: The case of Malaysia's best fruit / Rofika Sae
The research is carried out to find out the quality labels as a marketing advantage towards Malaysia's Best fruits. The objectives of the study are firstly, to examine whether quality labels add to fruits value, strength and description of the fruits and secondly to examine the effectiveness of...
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Main Author: | Sae, Rofika |
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Format: | Student Project |
Language: | English |
Published: |
2004
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/77046/1/77046.pdf https://ir.uitm.edu.my/id/eprint/77046/ |
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