Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim

• Main Author: Abd. Halim, Mohd Hasif Akmal
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/33087/1/33087.pdf; http://ir.uitm.edu.my/id/eprint/33087/

In today's high competitive and globalize business context, increasing customer loyalty emerges as the most important challenges faced by marketers. Educating loyal customers is frequently argued to be the single most important driver of organizations’ long-term performance, which can lead to i...