Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon

• Main Author: Jaidon, Ezatul Hasanah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/23451/1/PPb_EZATUL%20HASANAH%20JAIDON%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23451/

The rapid growth of internet and the use of e-commerce have made viral marketing an appealing marketing method for most firms and marketers in order to promote and advertise their products or services. However, before involving with viral marketing, firms and marketers need to learn and recognize wh...