The impact of marketing promotion mix tools and channel of distribution on zakat collection performance: a case study on Pusat Pungutan Zakat- Majlis Agama Islam Wilayah Persekutuan ( PPZ-MAIWP) / Nurul Azian Mamod

• Main Author: Mamod, Nurul Azian
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Alms (Zakat); Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/30404/1/30404.pdf; http://ir.uitm.edu.my/id/eprint/30404/

The research on the impact of marketing promotion mix (tools) and channel of distribution on zakat collection performance was conducted with four objectives which are first to find out the promotional mix tools used by PPZ-MAIWP in enhancing the zakat collection performance, second to determine the...