Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim

• Main Author: Abdul Halim, Haliza Mazlin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2005
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/26458/1/26458.pdf; http://ir.uitm.edu.my/id/eprint/26458/

Societal marketing concept is the marketing concept that preferable by organizations nowadays. It believes that it could lead to better financial performance. The management of marketing concept is also a branch of marketing and management. Reflecting and exercising should be orchestrated together....