The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin

• Main Author: Ahmad Shaifudin, Mohd Khushairy
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/25479/1/PPb_MOHD%20KHUSHAIRY%20AHMAD%20SHAIFUDIN%20BM%20M%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/25479/

This project paper which entitled ‘The Effectiveness of Promotion Tools In Enhancing Customer Awareness “Study In Rasamas Restaurant”’ purposely to study the influence of promotion tools used by Rasamas restaurant which is advertising, sales promotion and public relation in order to enhance the cust...