Quality label as a marketing advantage: The case of Malaysia's best fruit / Rofika Sae

• Main Author: Sae, Rofika
• Format: Student Project
• Language: English
• Published: 2004
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/77046/1/77046.pdf; https://ir.uitm.edu.my/id/eprint/77046/

The research is carried out to find out the quality labels as a marketing advantage towards Malaysia's Best fruits. The objectives of the study are firstly, to examine whether quality labels add to fruits value, strength and description of the fruits and secondly to examine the effectiveness of...