Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd

• Main Author: Mohd, Nurul Fakhri
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Social aspects. Social marketing; Marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/30419/1/30419.pdf; http://ir.uitm.edu.my/id/eprint/30419/

For many manufacturers and wholesalers, the satisfying of distribution has become preeminent in differentiating the company’s products from those of its competitors. In order to have a business in a good way, the business needs to keep their relation with the distributors to secure a long term relat...