A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat

• Main Author: Samat, Muhammad Faizal
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Marketing; Merchandising; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/25616/1/PPb_MUHAMMAD%20FAIZAL%20SAMAT%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25616/

Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotional tools contain five elements which are sales promotion, personal selling, advertising, direct marketing, and public relatio...