Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak

• Main Author: Abd Razak, Shahila
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Marketing; Direct marketing. Multilevel marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/30737/1/30737.pdf; http://ir.uitm.edu.my/id/eprint/30737/

This research paper refer to the promotional tools that been examine marketing unit in UTM. The main unit handling marketing activities is University Marketing Unit in UTM but the other unit also doing some marketing activities. This research will investigate because of the decentralized marketing a...