The impacts of food vlog attributes via instagram users on parasocial interaction and behavior intention in Malaysia / Nurul Iman Abd. Razak
Foodservice industry today relies on many kinds of technologies for different functions such as ordering, producing, delivering, and even presenting the menu. Foodservice industry grabs this opportunity to evolve especially in the marketing aspects in expanding the businesses in the new era of moder...
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Main Author: | Abd. Razak, Nurul Iman |
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Format: | Thesis |
Language: | English |
Published: |
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/76468/1/76468.pdf https://ir.uitm.edu.my/id/eprint/76468/ |
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