Factors influencing consumer behaviour in making online hotel reservation / Nur Ain Mohd Rosli

• Main Author: Mohd Rosli, Nur Ain
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/49712/1/49712.pdf; https://ir.uitm.edu.my/id/eprint/49712/

The research intends is to investigate the factors influencing consumer behaviour in making online hotel reservation. The hotel industry is profited from the fast expanded of ecommerce. Hotel reservations have ordinarily positioned high as a standout amongst the most popular items purchased through...