The role of visual media attractions on the parasocial interactions among students in UiTM Dungun / Haziq Ibrahim and Syahirah Aqilah Shahran

• Main Authors: Ibrahim, Haziq, Shahran, Syahirah Aqilah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/100255/1/100255.pdf; https://ir.uitm.edu.my/id/eprint/100255/

This research aims to identify the role of visual media attractions on the parasocial interactions and analyzes how parasocial interactions can influence online community users' consumer behaviour. The theory of parasocial interactions was used to define the one-sided communication between a me...