The impacts of food vlog attributes via instagram users on parasocial interaction and behavior intention in Malaysia / Nurul Iman Abd. Razak

• Main Author: Abd. Razak, Nurul Iman
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/76468/1/76468.pdf; https://ir.uitm.edu.my/id/eprint/76468/

Foodservice industry today relies on many kinds of technologies for different functions such as ordering, producing, delivering, and even presenting the menu. Foodservice industry grabs this opportunity to evolve especially in the marketing aspects in expanding the businesses in the new era of moder...