A study of online hotel booking towards consumers: consumer’s perception on online hotel booking and its effect on satisfaction / Nur Elliyana Ezzaty Joha

• Main Author: Joha, Nur Elliyana Ezzaty
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Reservation systems
• Online Access: https://ir.uitm.edu.my/id/eprint/63071/1/63071.pdf; https://ir.uitm.edu.my/id/eprint/63071/

The rapid growth of internet application had increased the number of Internet users. Most of the people use internet application to carry out their business includes online hotel booking as the number of user who visit and get through the online hotel booking had increase. Besides, most consumers pr...