Determinants of consumers’ purchasing intention for Nakhom Pathom community products / Nur Zainie Abd Hamid and Mohamed Samsudeen Sajahan

• Main Authors: Abd Hamid, Nur Zainie, Sajahan, Mohamed Samsudeen
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/70728/1/70728.pdf; https://ir.uitm.edu.my/id/eprint/70728/

The study of consumers will help businesses to improve their marketing strategies by understanding issues such as how consumers think and feel, how the consumer is influenced by the environment and the behaviour of consumers while making marketing decisions. However, identifying potential consumers...