The impacts of food vlog attributes via instagram users on parasocial interaction and behavior intention in Malaysia / Nurul Iman Abd. Razak

Foodservice industry today relies on many kinds of technologies for different functions such as ordering, producing, delivering, and even presenting the menu. Foodservice industry grabs this opportunity to evolve especially in the marketing aspects in expanding the businesses in the new era of moder...

Full description

Saved in:
Bibliographic Details
Main Author: Abd. Razak, Nurul Iman
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/76468/1/76468.pdf
https://ir.uitm.edu.my/id/eprint/76468/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first