The determinants of profitability on consumer product companies: evidence from Malaysia / Nur Lailasari Zulkarn’ain

• Main Author: Zulkarn’ain, Nur Lailasari
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: HB Economic Theory. Demography; Business cycles. Economic fluctuations. Economic indicators; Finance and cycles. Financial crises. Convergence (Economics); HF Commerce; Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; HG Finance; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/74100/1/74100.pdf; https://ir.uitm.edu.my/id/eprint/74100/

This paper is to identify the factors that affect profitability on consumer profitability on consumer product companies in Malaysia from the year 2012 until 2017 which contains a yearly data set of 192 observations. The issues that have been highlighted here is the fallen of the profitability on con...