The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos

• Main Author: Yunos, Siti Norjanah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Market segmentation. Target marketing; Market surveys. Including brand choice. Brand loyalty; Job evaluation; Job satisfaction; Performance standards
• Online Access: https://ir.uitm.edu.my/id/eprint/67222/1/67222.pdf; https://ir.uitm.edu.my/id/eprint/67222/

The purpose of this paper is to study the impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah. Data collection from staff LKIM Sabah was targeted as respondents. Quantitative approaches were used for data collection from 44 employees and effe...