Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz

• Main Author: Abdul Aziz, Onn Yakqub
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Small business. Medium-sized business; Social aspects. Social marketing; Branding (Marketing); Market segmentation. Target marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/68403/1/68403.pdf; https://ir.uitm.edu.my/id/eprint/68403/

Problem: Due to the rapid growth of the internet and its usage as a channel for shopping, surveying, promoting and many more, customers are able to browse their preference product or service from any place at my time with only a few clicks of their fingers. Besides that, people are doing business o...