Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyz...
Saved in:
Main Author: | Let, Elvina |
---|---|
Other Authors: | Jack, Suriani |
Format: | Book Section |
Language: | English |
Published: |
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf https://ir.uitm.edu.my/id/eprint/65156/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let
by: Let, Elvina
Published: (2022) -
Miker Pizza / Muhammad Syahmi Mohamad Sanusi
by: Mohamad Sanusi, Muhammad Syahmi
Published: (2020) -
The role of perceived social media agility in customer engagement / Fatin Atirah Siman
by: Siman, Fatin Atirah
Published: (2022) -
Social media in business records / Suriani Jack … [et.al.]
by: Let, Elvina, et al.
Published: (2022) -
Role of the industrial court cawangan timur in maintaining industrial harmony to be submitted as a course requirement / Jimali Sunang, Let Rukim and Margaret Philip Bedus
by: Sunang, Jimali, et al.
Published: (1996)