Purchase behavior of branded clothing among Gen Y group / Haslina Ali
This study focuses on the purchase behavior of branding on Gen Y’s choice of clothing as it is stated that they are brand conscious. This research looks specifically at public universities students aged between 18-25 years old located in Kota Samarahan. This study aims to determine if this group of...
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90914/1/90914.pdf https://ir.uitm.edu.my/id/eprint/90914/ |
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