A study on marketing communications strategies of PPES Ternak Sdn Bhd / John Manggi Labo

The research was conducted with the aim of seeking hindsight the effectiveness and appropriateness of marketing communications strategies and mix of PPES Ternak Sdn Bhd in reaching it target audiences. Also, the research was done to determine the other elements of marketing mix. And to recommend the...

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Bibliographic Details
Main Author: Labo, John Manggi
Format: Student Project
Language:English
Published: 2003
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/64671/1/64671.pdf
https://ir.uitm.edu.my/id/eprint/64671/
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