Social media and customer relationship management technologies : Influencing buyer-seller information exchanges / Wellace Bayang Gerunsin

• Main Author: Gerunsin, Wellace Bayang
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; Management; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/65188/1/65188.pdf; https://ir.uitm.edu.my/id/eprint/65188/

We chose this article because it demonstrates how business-to-business salespeople employ various types of sales technology to fulfil their boundary-spanning tasks. Effective information flow between customers and sellers is critical to the success of salespeople. Effective information flow between...