Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyz...
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf https://ir.uitm.edu.my/id/eprint/65156/ |
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| Summary: | One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyze their competitive environment accordingly. The utilization of social media appears to provide a corporation with a more lucrative profit. |
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