The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian

• Main Author: Casey Julian, Maydona
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Telemarketing. Internet marketing; Product management; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/67744/1/67744.pdf; https://ir.uitm.edu.my/id/eprint/67744/

The purpose of this study is to investigate the effectiveness of social media as marketing tools for entrepreneurs. The data for this research was collected from 200 participants in Kota Kinabalu and Papar area through online and direct. The results indicate that the social media effectiveness is li...