Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyz...
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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my.uitm.ir.651562022-08-09T09:08:22Z https://ir.uitm.edu.my/id/eprint/65156/ Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let Let, Elvina H Social Sciences (General) Study and teaching. Research Management. Industrial Management Business Branding (Marketing) T Technology (General) One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyze their competitive environment accordingly. The utilization of social media appears to provide a corporation with a more lucrative profit. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 1-2. |
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H Social Sciences (General) Study and teaching. Research Management. Industrial Management Business Branding (Marketing) T Technology (General) Let, Elvina Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let |
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One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyze their competitive environment accordingly. The utilization of social media appears to provide a corporation with a more lucrative profit. |
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Let, Elvina |
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Let, Elvina |
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Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let |
title_short |
Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let |
title_full |
Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let |
title_fullStr |
Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let |
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Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let |
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social media competitive analysis and text mining: a case study in the pizza industry / elvina let |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak |
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2022 |
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https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf https://ir.uitm.edu.my/id/eprint/65156/ |
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