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Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let

One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyz...

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Bibliographic Details
Main Author: Let, Elvina
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Management. Industrial Management
Business
Branding (Marketing)
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf
https://ir.uitm.edu.my/id/eprint/65156/
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id my.uitm.ir.65156
record_format eprints
spelling my.uitm.ir.651562022-08-09T09:08:22Z https://ir.uitm.edu.my/id/eprint/65156/ Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let Let, Elvina H Social Sciences (General) Study and teaching. Research Management. Industrial Management Business Branding (Marketing) T Technology (General) One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyze their competitive environment accordingly. The utilization of social media appears to provide a corporation with a more lucrative profit. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 1-2.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Management. Industrial Management
Business
Branding (Marketing)
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Management. Industrial Management
Business
Branding (Marketing)
T Technology (General)
Let, Elvina
Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
description One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyze their competitive environment accordingly. The utilization of social media appears to provide a corporation with a more lucrative profit.
author2 Jack, Suriani
author_facet Jack, Suriani
Let, Elvina
format Book Section
author Let, Elvina
author_sort Let, Elvina
title Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
title_short Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
title_full Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
title_fullStr Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
title_full_unstemmed Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let
title_sort social media competitive analysis and text mining: a case study in the pizza industry / elvina let
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf
https://ir.uitm.edu.my/id/eprint/65156/
_version_ 1740829112259313664
score 13.18916

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