The obstacles in social media engagement: the need for an overarching management process / Nur Khaleeda Mahamad Halid

• Main Author: Mahamad Halid, Nur Khaleeda
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business education; Business; Management
• Online Access: https://ir.uitm.edu.my/id/eprint/64738/1/64738.pdf; https://ir.uitm.edu.my/id/eprint/64738/

Using social media as a source of owned, paid, or earned media has become standard in today's commercial world. As social media grew in popularity in marketing, senior management begins to assess its social media marketing performance from a variety of perspectives, including the number of fans...