Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let

This article was chosen because big data was utilized to examine the influence of luxury brand social media marketing activities on customer engagement. This study studied the impact of luxury brand social media activities concentrating on entertainment aspects, engagement, trends, and adaption on c...

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Bibliographic Details
Main Author: Let, Elvina
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/65169/1/65169.pdf
https://ir.uitm.edu.my/id/eprint/65169/
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