Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid
The article has many problems, there are some challenges in calculating the return on investment (ROI) in social media operations, and many businesses will make minimal investments until they have tangible proof of investment return. Different engagement techniques can be implemented; however, organ...
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Main Author: | Mahamad Halid, Nur Khaleeda |
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Other Authors: | Jack, Suriani |
Format: | Book Section |
Language: | English |
Published: |
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/64739/1/64739.pdf https://ir.uitm.edu.my/id/eprint/64739/ |
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