A dynamic framework for managing customer engagement on social media / Muhammad Khairul Adli Ahmadie

• Main Author: Ahmadie, Muhammad Khairul Adli
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/64742/1/64742.pdf; https://ir.uitm.edu.my/id/eprint/64742/

This article is about a multi-actor engagement viewpoint that leads to ongoing contacts beyond the organization's network and traditional and discrete interactions between the organization and a single consumer to the understanding of customer engagement on social media. For businesses of all s...