Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid
The article has many problems, there are some challenges in calculating the return on investment (ROI) in social media operations, and many businesses will make minimal investments until they have tangible proof of investment return. Different engagement techniques can be implemented; however, organ...
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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my.uitm.ir.647392022-08-08T01:16:08Z https://ir.uitm.edu.my/id/eprint/64739/ Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid Mahamad Halid, Nur Khaleeda H Social Sciences (General) Study and teaching. Research Business education Business The article has many problems, there are some challenges in calculating the return on investment (ROI) in social media operations, and many businesses will make minimal investments until they have tangible proof of investment return. Different engagement techniques can be implemented; however, organizations must keep in mind that consumer behaviour is continuously changing; new apps and social platforms will spread, allowing for increased real-time personalization and participation based on client geolocation, for example. As a result, engagement initiatives must be adaptable, and results must be measured on a regular basis. Besides, Smart grid research confronts the same challenges as other new technologies (e.g., biotechnologies, nanotechnologies) in getting insight into socio-technical systems that do not yet exist. Due to the ambiguity of future technologies, it is necessary to define them for research participants. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/64739/1/64739.pdf Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid. (2022) In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 20-26. |
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H Social Sciences (General) Study and teaching. Research Business education Business Mahamad Halid, Nur Khaleeda Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid |
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The article has many problems, there are some challenges in calculating the return on investment (ROI) in social media operations, and many businesses will make minimal investments until they have tangible proof of investment return. Different engagement techniques can be implemented; however, organizations must keep in mind that consumer behaviour is continuously changing; new apps and social platforms will spread, allowing for increased real-time personalization and participation based on client geolocation, for example. As a result, engagement initiatives must be adaptable, and results must be measured on a regular basis. Besides, Smart grid research confronts the same challenges as other new technologies (e.g., biotechnologies, nanotechnologies) in getting insight into socio-technical systems that do not yet exist. Due to the ambiguity of future technologies, it is necessary to define them for research participants. |
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Jack, Suriani |
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Jack, Suriani Mahamad Halid, Nur Khaleeda |
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Book Section |
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Mahamad Halid, Nur Khaleeda |
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Mahamad Halid, Nur Khaleeda |
title |
Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid |
title_short |
Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid |
title_full |
Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid |
title_fullStr |
Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid |
title_full_unstemmed |
Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid |
title_sort |
mobile social media for smart grids customer engagement: emerging trends and challenges / nur khaleeda mahamad halid |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak |
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2022 |
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https://ir.uitm.edu.my/id/eprint/64739/1/64739.pdf https://ir.uitm.edu.my/id/eprint/64739/ |
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13.160551 |