Examining the relationship between social media analytics practices and business performance in the Indian retail and IT industries: the mediation role of customer engagement / Viviana Awing Epoi

• Main Author: Awing Epoi, Viviana
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business education; Business; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/64740/1/64740.pdf; https://ir.uitm.edu.my/id/eprint/64740/

This article is about how customer engagement plays a role between social media analytics practices (SMAP) and business performance. The reason why I am choosing this article is that I want to know how the relationship between SMAP and business performance works. Next, I also want to know whether th...