Social presence and customer brand engagement on Facebook brand pages / Jezreel Meggiddo Diam

• Main Author: Diam, Jezreel Meggiddo
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; Management; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/65186/1/65186.pdf; https://ir.uitm.edu.my/id/eprint/65186/

This paper studies the relationship between PSP and CBE in a corporate Facebook environment, providing insights into how PSP influences CBE, which can enhance the customer’s brand experience and contribute to brand perceptions.