Mobile social media for smart grids customer engagement: emerging trends and challenges / Nur Khaleeda Mahamad Halid

• Main Author: Mahamad Halid, Nur Khaleeda
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business education; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/64739/1/64739.pdf; https://ir.uitm.edu.my/id/eprint/64739/

The article has many problems, there are some challenges in calculating the return on investment (ROI) in social media operations, and many businesses will make minimal investments until they have tangible proof of investment return. Different engagement techniques can be implemented; however, organ...