The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty for local car brands in Malaysia / Nurul Aqmar Zaidun

Brand loyalty has become a primary goal for a company in today's business environment due to intense market competition. Globalisation and competitive market have directed the business to cope with several challenges and keeping customers happy and maintaining a long-term relationship with the...

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書誌詳細
第一著者:	Zaidun, Nurul Aqmar
フォーマット:	学位論文
言語:	English
出版事項:	2021
主題:	Customer services. Customer relations
オンライン･アクセス:	https://ir.uitm.edu.my/id/eprint/61169/1/61169.pdf https://ir.uitm.edu.my/id/eprint/61169/
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