Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto

• Main Author: Suhartanto, Dwi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA (UiTM), Malaysia 2011
• Subjects: Branding (Marketing); Customer services. Customer relations; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/44425/1/44425.pdf; http://ir.uitm.edu.my/id/eprint/44425/; https://www.jthca.org/

This study reports an assessment of perceived service differences based on brand of origin (international and domestic brands) in the hotel industry. This study endeavours to extend recent advances in services marketing theory on service evaluation constructs: service quality, customer satisfaction,...