Competitive profile: customer loyalty in automobile sector in Malaysia / Nurziatul Syima Muad

• Main Author: Muad, Nurziatul Syima
• Format: Student Project
• Language: English
• Published: 1997
• Subjects: Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/41133/1/41133.pdf; http://ir.uitm.edu.my/id/eprint/41133/

It is believed that every customer expect every company to offer good product quality and good services at competitive price. This will increase customer satisfaction and tend to create “customer delight”. As a result, customer retention rate will increase from time to time. This customers tend to c...