Investigate the impact of relationship marketing orientation on customer loyalty / Faizam Horian

This report concludes that the entire element needed for the purpose of the research and it just for the study of relationship marketing orientation on customer loyalty. This report is to investigate the impact of relationship marketing orientation on customer loyalty in local bank service industrie...

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Bibliographic Details
Main Author: Horian, Faizam
Format: Student Project
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/87501/1/87501.pdf
https://ir.uitm.edu.my/id/eprint/87501/
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