Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]
Brand awareness is a company’s competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In today’...
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Main Authors: | Jangga, Rohani, M Ali, Norlina, Shahwir, Siti Farrah, Kamarolzaman, Noraishah, Mohd Hatta, Hazieqa Syabilla |
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Other Authors: | Md Kassim, Fazdilah |
Format: | Book Section |
Language: | English |
Published: |
UiTM Cawangan Johor
2019
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/38662/1/38662.pdf http://ir.uitm.edu.my/id/eprint/38662/ |
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