Ashh&Annas sales promotion; Does it affect brand equity? / Siti Norsaleha Mastor
The competition between retailers and companies are getting fierce day by day. As a result of this situation, the retailers carried out sales promotion in order to induce the sales volume and at the same time to attract the customers to buy their products. Sales promotion is known as a good act to i...
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/87351/1/87351.pdf https://ir.uitm.edu.my/id/eprint/87351/ |
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