The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin
The role of packaging has changed with the move to self-service retail formats and packaging performs an important role in marketing communications at the point of sales. Therefore, there is a necessity to explore packaging and its attributes in more details, in order to understand which of these a...
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Main Author: | Zainuddin, Syafafwati |
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Format: | Student Project |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/37844/1/37844.pdf http://ir.uitm.edu.my/id/eprint/37844/ |
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