The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin

• Main Author: Zainuddin, Syafafwati
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Money and prices. Inflation. Deflation. Purchasing power; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/37844/1/37844.pdf; http://ir.uitm.edu.my/id/eprint/37844/

The role of packaging has changed with the move to self-service retail formats and packaging performs an important role in marketing communications at the point of sales. Therefore, there is a necessity to explore packaging and its attributes in more details, in order to understand which of these a...