The influence of customers’ attitudes and subjective norms on their intention to buy national cars / Siti Nur Athiqah Abdullah

• Main Author: Abdullah, Siti Nur Athiqah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/55559/1/55559.pdf; https://ir.uitm.edu.my/id/eprint/55559/

“There never was in the world two opinions alike, no more than two hairs or two grains; the most universal quality is diversity’-Michel De Montaigne. This quote refers to the diversity of people in many different ways. They not only diverse by age and gender, by race and nationality, by education an...